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Digital Advertising

Authors: RTB House Editorial Team

Published:: 12 August 2026

AdTech Companies and How Advertising Technology Is Transforming Digital Media

Digital media moves quickly, and consumer behavior moves with it. The businesses keeping pace are increasingly the ones working with an AdTech company, a specialist vendor that builds the technology behind modern online advertising. In this article, we look at what these companies actually do, how artificial intelligence and in particular, Deep Learning have reshaped the field, and what brands should consider when choosing a partner.

Published:
9 February 2023
Five Simple Ways to Combat Ad Fatigue
Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience. How? For example, by showing them your ads one too many times. This article will cover ad fatigue, its impact on your business, and how to avoid it.
Published:
1 February 2023
Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?
Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.

However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.
Published:
17 January 2023
How Brands Can Leverage MarTech Advances to Kick off 2023 with a Sales Bump
As a new year dawns, many of us are looking toward 2023 with trepidation. A potent cocktail of skyrocketing inflation, a looming recession, and general global instability has created a difficult environment for companies in almost every industry. However, things aren’t as bad as they seem, and if companies can take advantage of the evolving MarTech trends, they can thrive despite the adversity.
Published:
17 January 2023
Marketing Minds: Making 2023 the Year of Inspiration
Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?
Published:
19 December 2022
The Top Five MarTech Trends to Watch for in 2023
It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!

So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.
Published:
8 December 2022
Ghost Ads—Next-Gen Incrementality Testing for Performance Marketing
Way back in the late 19th century, the U.S. merchant John Wanamaker coined the often-quoted phrase, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half.” It was true then, and it’s still true for many businesses today. But, if you do want a clearer picture on where to best focus your budget, there are sophisticated digital tools out there now that can help. But which tools and methodologies should your brand use?