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RTB House Editorial Team
Published:
17 September 2025

5 Ways Deep Learning Can Increase Conversion Rates for Your Ad Campaigns

Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

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  • Published:
    10 September 2024

    Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House

    Anna Jankowska becomes Executive VP of Global Partnerships

    • Company News
  • Published:
    28 August 2024

    Google's Big Shift

    This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.

    • Cookieless World
  • Published:
    23 July 2024

    RTB House First Impressions on Google’s Informed Choice Framework

    Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

    • Company News
    • Cookieless World
  • Published:
    22 July 2024

    Multitude of Privacy Sandbox Test Results

    This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.

    • Cookieless World
  • Published:
    11 June 2024

    Going for Gold: How to Boost Campaigns in Sports Digital Marketing

    Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.

    It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.

    • Digital Advertising
  • Published:
    6 June 2024

    Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy

    In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.

    • Cookieless World
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