As a member of the Board, RTB House will bring a valuable European perspective on regulation of data use as the NAI and industry work with state, federal, and global regulators to balance improvements in privacy and data governance with the need to sustain a free and open Internet.
"Joining the Network Advertising Initiative is an important step for RTB House. The NAI’s vetting process remains thorough, ensuring a common degree of legal and technology practices that are a cut above industry peers, and appointment to its Board further validates that RTB House goes above and beyond and has a policy perspective important to the broader conversation," said RTB House’s Vice President of Private Advertising, Charlie Simon.
Charlie goes on to say that "this demonstrates our continued commitment to ethical advertising practices and a doubling down of our efforts to improve them in the American market. Our experience navigating the European regulatory environment will contribute meaningfully to the NAI's efforts. We look forward to collaborating with staff and industry peers to strengthen consumer trust and transparency, enhance best practices, and foster pragmatic state and federal data protection laws that preserve the open web we all know and love."
“We’re thrilled to welcome RTB House to the NAI, and Charlie to our Board. RTB House will bring a valuable global perspective to our work, and Charlie’s vast experience will be a true asset to the Board as we tackle the significant privacy challenges and opportunities for digital advertising across the world,” Leigh Freund, President & CEO of the NAI, added.
Joining the NAI is not a one-off venture into privacy and data protection for RTB House. The company has an established track record of dedicating technology resources to key privacy-preserving efforts, including but not limited to those in the IAB, Tech Lab, and Prebid spheres. RTB House feels strongly that advancing user privacy, its own practices, and the practices of its partners protect its clients, the Internet, and users everywhere.
About RTB House:
Founded in 2012, RTB House is a global company that provides marketing technologies powered by Deep Learning engines to brands and agencies worldwide. Its solutions, which can be applied to every stage of the funnel, are employed in over 3,000 active campaigns across the EMEA, APAC, and Americas regions.
About the NAI:
Founded in 2000, the NAI is a non–profit organization and the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, with nearly 100 advertising technology businesses as members. The NAI works closely with its members, leading advertisers and publishers, and other key stakeholders to promote policies and voluntary practices for responsible data-driven advertising across digital media. We are a champion of strong industry self-regulation and co-regulation, whereby industry efforts can play a complementary role to maximize industry compliance, and reduce the burden on enforcement. To learn more, visit thenai.org.
Media Contact:
Nell Martin
nell.martin@bluestripegroup.co.uk
+44 (0)7554190708
