3rd-party Cookies

• How to leverage the opportunities of cookieless solutions
• AI’s indispensability in ecommerce
• How to make gamification work for you
• The importance of agility

This article aims to complete the round of quality tests performed on the sampled Seller-Defined Audiences signals we received from the sell side. While the previous article investigated contextual SDAs, this one will focus on user SDAs and verify how they reflect reality. The tests in this section varied from the ones performed on the contextual signals as the nature of the user type differs. The first test relied on a manual check of an assignment mechanism, while the second one was based on a survey campaign.

Cookies play an essential role in the modern internet. These small pieces of data stored in your web browser can do everything from saving login details to enhancing website performance to helping marketers show users products that they will love. However, not all cookies are made equal, and there are significant differences between first-party and third-party cookies.

Brand safety is something you’ll often hear marketers talk about, and at face value, it seems pretty simple. It’s all about the methods you can use to help to protect your brand from being damaged during the advertising process. However, once you ask marketers exactly how they protect your brand, things get a little more complicated.

To some, it might simply mean ensuring that messaging, imagery, or messenger doesn’t land you in hot water. For others, brand safety includes everything from what platforms you show your ads on to ensuring you’re not caught off guard by current events. To help you get to grips with this essential topic, this article will try to answer a crucial question: What is brand safety, and why should you care about it?

Despite their seemingly innocent name, cookies have found themselves at the heart of one of the internet’s biggest privacy revolutions. Specifically, third-party cookies have come under fire from privacy-advocacy groups, ultimately leading Google to work towards a cookieless future. This change will have significant implications for advertisers, as third-party cookies have been an essential targeting technology since their inception.

Let’s dive into the implications of Google’s decision and how you can prepare for the cookieless future.

The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalization capability for advertisers: third-party cookies. To counteract this, Google has been building a series of tools to replicate their functionality, and today we’re going to dive into one of them: Google Topics API.