Apple

‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.

Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.

In this edition of the Cookieless Newsroom, we spotlight pivotal updates from Europe. The European Data Protection Supervisor clarifies that pseudonymized data remains non-personal if re-identification is unfeasible, while French and German regulators are poised to take decisive action against Apple’s anti-competitive practices under the DMA.

In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.

In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.