Data-driven

Most people who install an app or browse a mobile store leave before they buy, subscribe. Mobile app retargeting helps brands re-engage these users with personalized ads that return them to exactly where they left off. In this guide, we explain how mobile app retargeting works, how it differs from web retargeting, which strategies suit each audience, and how privacy changes, such as Apple’s App Tracking Transparency framework, shape today’s campaigns.

Most people who visit a website leave without buying, signing up or getting in touch. Large brands with big media budgets can absorb that lost traffic, but for small and medium-sized enterprises (SMEs) every visitor is harder to win, so letting them drift away after a single session is expensive. Retargeting for SMEs is a cost-effective way to bring those potential customers back, and it is now much easier to set up on a small budget.
This guide explains how retargeting works for smaller businesses, what you need in place before you launch, how much to spend, and which retargeting best practices help you increase conversions without wasting ad spend.

On April 16, 2026, RTB House brought together senior marketers from across Europe at Fotografiska Berlin—one of the city's most striking event spaces—for RTB Day Berlin. The agenda was packed, the conversations ran longer, and by the time dinner turned into an afterparty, it was clear the day had delivered something beyond a good program. Here's what was on the table.

This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.

They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.

Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.

Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.

However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.