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Implementing Cookieless Future: Connecting with Customers Effectively
Consumer tech companies, like Samsung, operate in an environment with high average order values (AOVs) but long gaps between conversions. This means it is essential to maximize individual sales and build brand loyalty that lasts long after a purchase is complete. Companies can best do this by building direct connections with their customers across a variety of sales channels. However, this means overcoming the challenges posed by the loss of access to third-party cookies in the oncoming cookieless future.
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How Context AI Makes Contextual Targeting Smarter with Deep Learning
New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.
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CMA Investigation Closes and Privacy Sandbox Is Coming to Android
In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.
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Privacy Sandbox Updates
In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.
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UK CMA and ICO Reports, UID 2.0 GDPR Issues and More
In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.
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Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.
Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.