- Published:
Top 5 Digital Advertising News from 2021
2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.
- Published:
Privacy Sandbox Timeline Update, Apple Rumored to Launch its DSP and more
In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.
- Published:
What Is Advertising Budget Allocation and How Will It Work without Third-Party Cookies?
We have previously presented what users will see in a cookieless future, what products will be displayed, and the end results—the visible consequences of the proposed changes to third-party cookies.
In this article, we would like to focus on what is happening behind the scenes.
- Published:
Does the Delay of the 3rd Party Cookie Withdrawal Deadline Mean More Time for the Industry? What to Expect Before the Deadline?
It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.
- Published:
Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting
It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.
- Published:
Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO
It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.
