SSP

Popular Topics

Published:
15 May 2023
FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
Published:
14 December 2021
How to Buy Advertising Inventory Today and in the Cookieless Future?
The process of advertising inventory purchasing has significantly evolved over the course of recent years. Another (r)evolution is right around the corner and it’s because of the deprecation of 3rd-party cookies.
Published:
27 June 2022
What is the Difference Between an SSP and a DSP?
The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.
Published:
22 December 2023
Topics API Today (December 2023): Assessing Its Scale and Usability
Topics API has been discussed many times in the media at a conceptual level, but there are few detailed studies, especially showing the scale of availability of these signals in the browser. We will try to answer the question of what causes this.