Koçtaş Turns Cool Profit in Hot Summer Season with In-app Campaign

Leading Turkish home & garden retailer Koçtaş sells a range of products including building materials, home improvement goods, garden supplies, and home decor at its 45 stores in 20 cities across Türkiye. With its marketplace transformation, Koçtaş has brought together multiple sellers to provide customers with a richer shopping experience.

Ingage, a cutting-edge digital media agency, leverages the global strength of Koç Holding and WPP partnership. The company elevates brands through strategic insights, data-driven solutions, and advanced technology. Their expertise spans domestic and international markets, ensuring results for clients in the evolving digital landscape.

Koçtaş already generated a considerable portion of sales through their web channels, as they have a loyal customer base. The company wanted to boost in-app channel revenue by expanding to a wider audience through RTB House in-app campaigns.

Together with the brand and agency teams, RTB House aimed to increase campaign revenue by extending the reach of Koçtaş ad campaigns. By serving more relevant ads to more people, conversions increased, leading to higher revenue and profit.

RTB House designed and launched the campaign, aiming to cast a wider net among Koçtaş’ target audience. This, in turn, contributed to positive uplift by reaching users who had previously not seen Koçtaş ads.

As Koçtaş reached a wider audience, the campaign generated more conversions and higher revenue than projected. Quarter-on-quarter conversions rose 38%, and revenue jumped 45%. As a result, profit generated by the RTB House in-app campaign rose 41% in Q3 2024. Looking ahead, the company plans to further increase investment in the app segment and launch new campaign models.