TickPick Drives +20% Incremental Revenue in App

TickPick is a fast-growing North American ticket marketplace transforming the live events industry through transparent, all-in pricing. Recognized among Deloitte’s Technology Fast 500, the company offers a cost-effective alternative to traditional ticketing platforms.

TickPick is a fast-growing North American ticket marketplace and a challenger to traditional high-fee ticket sellers. The company’s marketing has focused primarily on driving app downloads, so their challenge was to start turning more of those installs into first-time and repeat sales.

To maximize conversions from app users, TickPick turned to Deep Learning-powered performance advertising. They ran in-app shoppable creatives that showcased the specific events most likely to interest each fan, based on past browsing behavior and first-party signals.

Deep Learning–powered in-app advertising consistently drove incremental sales for Tick Pick. The team assessed performance not once, but three times over the time with the rigorous Ghost Ads incrementality methodology leveraged by RTB House. The results were clear: 22% of incremental lift in orders and 20% incremental lift in revenue from in-app performance advertising. Upon seeing great results in the app, TickPick launched web campaigns to continue driving incremental ticket sales.