Mateusz Rumiński

We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.

In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.

Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.

In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.

In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.