RTB House Editorial Team

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

FMCG (fast-moving consumer goods) is one of the most significant sectors in the economic market nowadays. It is also recognized as the sector most resistant to the economic crisis, which became clearly visible when pandemic hit. Nevertheless, brand visibility in this sector can be really important. Products in the FMCG sector are the fast-moving ones, the bare necessities. At first glance, it may seem that the FMCG sector does not need such a large visibility increase. However, advertising campaigns are a must-have mainly because of the great competition among brands in the FMCG industry.

A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).

Online purchases now account for approximately 20% of all fashion sales, and potential customers can engage with your brand across multiple channels. This constant communication has transformed the way fashion ads are delivered to customers and greatly expanded the potential for personalization.

The COVID-19 pandemic has caused a real revolution in the fashion industry. It significantly changed the shopping habits of customers and, consequently, forced the industry to redefine the existing distribution and marketing strategies in order to effectively fight for lost customers and acquire new ones. What fashion trends should be kept in mind while creating a plan for brand presence on the Internet? How does one fight for customer loyalty and build brand image?

A recent Harvard survey points to an expected 8.6% rise in home renovation and maintenance spending throughout 2022. Such a rise in a single year would usually be unheard of, but it is actually part of an ongoing trend in the home and garden domain. According to Statista, there has been a 20% growth in the H&G market in the last two years and it will be worth 1.6B USD globally by 2025.