RTB House Editorial Team

Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

Although branding campaigns are usually conducted on a large scale, still the key element determining their success is reaching the target group effectively. It is therefore extremely important to properly define the audience and then choose the marketing channels that allow you to reach them in the most effective way.

It is also worth reaching for technology that can significantly facilitate the task and help to use the budget most effectively. What do you need to remember when planning a branding campaign?

Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?

Video content grows from year to year. In 2021 the average viewer retains 95% of the message while watching it, as opposed to just 10% of the retention rate when reading it, 55% of consumers use movies to make purchasing decisions. What’s the future of video content and how to measure the effectiveness of video content?

We may still be a long way away from anything like the Replicants in Blade Runner, but artificial intelligence (AI) and Deep Learning in particular are already transforming how we approach everything from cancer screenings to displaying ads. ChatGPT and Google’s Bard have made headlines for their eerily accurate imitations of humans. The ability for ChatGPT, and AIs like it, to answer questions and even create functional (if buggy) code has created a media furor that has driven significant investment in AI-focused companies, despite shaky markets.

However, if you dig a little deeper you’ll begin to see that while ChatGPT is really cool, it is just one part of a much bigger picture. Let’s dive in and find out why.

Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.