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RTB House Editorial Team
Published:
10 December 2025

In Complex B2B Sales, Trust Is the Real Differentiator

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

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  • Published:
    22 June 2022

    RTB House announces its membership of the GARM initiative

    The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

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  • Published:
    21 April 2022

    RTB House Celebrates Success at The Drum Digital Advertising Awards

    RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.

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  • Published:
    8 April 2022

    Łukasz Włodarczyk contributes to IAB Europe’s update guide

    In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.

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  • Published:
    25 March 2022

    Five out of Five – RTB House listed as one of FT1000’s fastest-growing companies in Europe for the fifth year running

    The Deep Learning ad-tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, is one of only a select few to reach this feat with less than 1% achieving the five-year milestone.

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  • Published:
    14 March 2022

    RTB House Suspends All Operations in Russia

    Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.

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  • Published:
    10 November 2021

    How Context AI Makes Contextual Targeting Smarter with Deep Learning

    New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

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