Cookieless World

It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

The digital marketing landscape is a very complex environment. There are many players with different profiles of activities addressing the diverse needs of their clients.

Over the years, http cookies have become an integral part of the Internet and are the most popular method of identifying users for personalizing a message. Due to their prevalence, the distinction between the types of computer cookies was not well known for a long time – cookies were simply cookies.

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.

In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.