Blog about Digital Advertising & Marketing Technology

Deep Learning

Authors: RTB House Editorial Team

Published:: 12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

Explore Our Main Categories

Retail & Ecommerce
Digital Advertising
Deep Learning
Cookieless World
Company News

Published:
15 May 2023
FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
Cookieless World
Published:
27 April 2023
Seller-Defined Audiences Analysis Series – Part II: Contextual SDA Quality Tests
Key takeaways from this article:

Contextual SDA passed both quality tests we performed and described in this article

The mechanisms we used to assess the contextual SDA signals’ quality were: SSPs’ audiences sent via Deal IDs and RTB House’s proprietary ContextAI engine
Cookieless World
Published:
24 April 2023
RTB House Perspective on Google’s Topics Experiment Whitepaper
On April 18th, Google published the results from Google Ads’ interest-based advertising testing, where, among other tools, Topics API was analyzed. We are happy that the Google Ads team joined RTB House and Criteo in openly publishing findings from experiments with Privacy Sandbox APIs.

In the report, the Google Ads team compares the effectiveness of applying Topics API, contextual signals, and publisher first-party IDs instead of cookies for Interest-Based Advertising (IBA). Third-party cookies were allowed in this experiment for use cases unrelated to targeting, such as frequency capping and measurement.
Cookieless World
Published:
24 April 2023
What Are First-Party Cookies, and How Can Brands Use Them to Reach Customers?
The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies. Navigating this new environment will require mastering a suite of tools, including another type of cookies: first-party cookies.

To understand how you can make the most of first-party cookies, let’s dive into what they are, how they work, and how advertisers use them.
Cookieless World
Digital Advertising
Published:
19 April 2023
AI vs. Deep Learning vs. Machine Learning in Advertising
People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.
Deep Learning
Published:
12 April 2023
TCF Action Freeze, Big Tech Antitrust Update, SDA Buy-Side Analysis, and Other News
In this Media Review, you can read 6 stories, including big tech antitrust update, Meta letting users opt out of some targeted ads (and only in selected countries), and ramping the FLEDGE origin trial back up and launching isolated experiments.
Cookieless World