Blog about Digital Advertising & Marketing Technology

Digital Advertising

Authors: RTB House Editorial Team

Published:: 12 January 2026

Principles of Driving True Incremental Revenue Lift

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.

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Advertising Privacy Updates
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Company News

Published:
24 August 2021
What Is Contextual Targeting and How to Get the Most out of It?
Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.
Advertising Privacy Updates
Digital Advertising
Published:
5 August 2021
Detailed Privacy Sandbox Timeline and Selected Privacy Analyses
In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.
Advertising Privacy Updates
Published:
4 August 2021
RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation
Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.
Company News
Published:
4 August 2021
What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.
We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.
Advertising Privacy Updates
Published:
22 July 2021
Does the Delay of the 3rd Party Cookie Withdrawal Deadline Mean More Time for the Industry? What to Expect Before the Deadline?
It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.
Advertising Privacy Updates
Published:
13 July 2021
How Will Your Branding Campaign Reach the Right Audience Without 3rd Party Cookies?
Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.
Advertising Privacy Updates