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  • Retail & Ecommerce
Authors
RTB House Editorial Team
Published:
12 March 2026

Are you prepared for these 10 retail holidays of 2026?

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

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  • Published:
    5 August 2021

    Detailed Privacy Sandbox Timeline and Selected Privacy Analyses

    In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.

    • Advertising Privacy Updates
  • Published:
    4 August 2021

    RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation

    Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.

    • Company News
  • Published:
    4 August 2021

    What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.

    We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.

    The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.

    • Advertising Privacy Updates
  • Published:
    22 July 2021

    Does the Delay of the 3rd Party Cookie Withdrawal Deadline Mean More Time for the Industry? What to Expect Before the Deadline?

    It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.

    • Advertising Privacy Updates
  • Published:
    13 July 2021

    How Will Your Branding Campaign Reach the Right Audience Without 3rd Party Cookies?

    Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.

    • Advertising Privacy Updates
  • Published:
    6 July 2021

    Major Updates from Google and Check on Identity Methods

    In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.

    • Advertising Privacy Updates
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