Blog about Digital Advertising & Marketing Technology

Retail & Ecommerce

Authors: RTB House Editorial Team

Published:: 28 August 2026

Agentic Commerce: Why Do Shoppers Delegate Purchase Decisions to AI?

Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing, and discovering products is easier and more user-centric than ever. Consumer trust in AI is already surprisingly high compared with other channels, and with AI commerce, some shoppers are even comfortable granting transactional autonomy.

Brands need to be responsive to the new paradigm if they are to seize opportunities and avoid pitfalls. This article explores, through the lens of our own research, consumer delegation habits, key privacy and control thresholds, and actionable steps that retail leaders can take to build trust.

Explore Our Main Categories

Advertising Privacy Updates
Retail & Ecommerce
Digital Advertising
Deep Learning
Company News

Published:
27 January 2014
RTB House in the UK and Ireland
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.
Company News
Published:
17 January 2014
New managers at RTB House
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
Company News
Published:
6 November 2013
RTB HOUSE – a new brand on the online advertising market
There is a new brand entering the market which specializes in buying advertising in the Real-Time Bidding (RTB) model – RTB House. The creation of this company is a result of dynamic development of the team working in RTB as part of the AdPilot Group, which managed to acquire hundreds of clients on 26 markets in Europe, Asia, and northern Africa.
Company News