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  • Digital Advertising
Authors
Allison Reiter
Published:
13 July 2026

Beyond the Media Buy: Winning the Era of Sports Fandom Marketing

Sports fandom is, and always has been, about unswerving loyalty, passion, and the act of turning up, again and again. This will never change, but today’s increasingly fragmented media environment is bringing significant changes in how fans engage, share, and spend. Any brand looking to capitalize on this new reality will need to adopt innovative approaches that resonate more deeply with fans.

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  • Published:
    29 May 2015

    RTB House builds up its position in Turkey

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.

    • Company News
  • Published:
    10 July 2014

    RTB House Appoints 3 Regional Directors

    RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.

    • Company News
  • Published:
    9 July 2014

    RTB House Strengthens Management Team by Regional Directors

    RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.

    • Company News
  • Published:
    25 March 2014

    RTB House boosts sales team

    RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.

    • Company News
  • Published:
    27 January 2014

    RTB House in the UK and Ireland

    RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.

    • Company News
  • Published:
    17 January 2014

    New managers at RTB House

    RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.

    • Company News
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