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  • Digital Advertising
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RTB House Editorial Team
Published:
12 August 2026

AdTech Companies and How Advertising Technology Is Transforming Digital Media

Digital media moves quickly, and consumer behavior moves with it. The businesses keeping pace are increasingly the ones working with an AdTech company, a specialist vendor that builds the technology behind modern online advertising. In this article, we look at what these companies actually do, how artificial intelligence and in particular, Deep Learning have reshaped the field, and what brands should consider when choosing a partner.

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  • Published:
    28 October 2015

    RTB House Enters Asia-Pacific Markets

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.

    • Company News
  • Published:
    29 May 2015

    RTB House builds up its position in Turkey

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.

    • Company News
  • Published:
    10 July 2014

    RTB House Appoints 3 Regional Directors

    RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.

    • Company News
  • Published:
    9 July 2014

    RTB House Strengthens Management Team by Regional Directors

    RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.

    • Company News
  • Published:
    25 March 2014

    RTB House boosts sales team

    RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.

    • Company News
  • Published:
    27 January 2014

    RTB House in the UK and Ireland

    RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.

    • Company News
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