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  • Deep Learning
Authors
RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    2 March 2021

    RTB House listed as one of the fastest growing companies in Europe in FT1000 ranking for the fourth year in a row

    RTB House merges the development of innovative products with its rapid growth as a global company delivering state-of-the-art marketing solutions to brands and agencies. For the fourth time in a row, it has been awarded a spot on the Financial Times list of the Fastest Growing Companies in Europe. The company has placed 58th in the tech sector of the prestigious ranking.

    • Company News
  • Published:
    22 February 2021

    RTB House to acquire WhitePress

    WARSAW, February 22, 2021 – RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction are not disclosed.

    • Company News
  • Published:
    14 September 2020

    RTB House Wins Three Stevie® Awards in the 2020 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies, today announced the company won three Stevie® Awards from the 2020 International Business Awards, highlighting RTB House’s growing global presence in over 30 locations worldwide.

    • Company News
  • Published:
    3 March 2020

    RTB House Continues Innovation and Rapid Global Expansion, Ranked as One of the Fastest Growing Tech Companies on FT1000 List

    This marks the third year in a row that RTB House has been recognized as a fast-growing company.

    • Company News
  • Published:
    18 October 2019

    RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

    RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.

    • Company News
  • Published:
    17 September 2019

    RTB House Appoints Aleksander Baryś as New Chief Financial Officer

    RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.

    • Company News
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