- Published:
What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?
Google Chrome set an ambitious goal in their January 2020 announcement to have the key privacy-preserving advertising technologies deployed by late 2022 for the developer community to start adopting them. On June 24, Google released an updated timeline for the Privacy Sandbox and revealed a plan to phase out support for third-party cookies over a three month period starting mid-2023.
- Cookieless World
- Published:
RTB House Statement on Google’s Privacy Sandbox Proposal
Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.
- Company News
- Published:
RTB House is the first DSP to successfully use Privacy Sandbox’s FLEDGE next-generation ads system, globally buying real advertising impressions
Ever since the announcement of “Privacy Sandbox” proposals, RTB House has perceived them as potential long-term, sustainable solutions supporting legitimate advertising use cases while respecting user privacy. Since January 2020, we have put every effort into making our platform fully compatible with the Privacy Sandbox vision.
- Company News
- Published:
After Cookies: What Will The Retargeting Journey Look Like For Users?
We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.
- Cookieless World
- Published:
What Is Advertising Budget Allocation and How Will It Work without Third-Party Cookies?
We have previously presented what users will see in a cookieless future, what products will be displayed, and the end results—the visible consequences of the proposed changes to third-party cookies.
In this article, we would like to focus on what is happening behind the scenes.
- Cookieless World
- Published:
Your Guide to Personalized Ads: What Are They, and How Do They Work?
Imagine a world without personalized ads. Brands would be forced to build generic messaging and throw it into the void, praying that it connected with someone. Customers would be less likely to find the products they actually want and forced to settle for whatever they happened upon online. Personalized ads help companies connect with people who actually want their products and save consumers from wasting their time on irrelevant content.
However, there’s a new challenge on the horizon. Consumers have become increasingly privacy conscious, and as an industry, we have had to find new ways to personalize our content to consumers while also respecting their privacy. This guide will walk you through personalized ads and how they will function as we move towards more privacy-friendly personalized ads.
- Cookieless World
- Digital Advertising