LONDON - 19th May 2025 - RTB House, the AdTech company whose products are powered by unique Deep Learning algorithms, today announces that IntentGPT is now available to all clients. This GenAI-powered component of the company’s Deep Learning stack operates on contextual signals rather than user tracking and simple keyword targeting, maximising user engagement and quality user acquisition.
Initially launched in November 2023, the technology has been tested across all RTB House products, covering various advertising approaches including retargeting, customer acquisition, user engagement, and branding. Following a rigorous implementation process, it is now a verified and well-tested solution from which brand marketers can benefit.
IntentGPT analyses the advertiser's product feed and conversion stream and marries the results with cutting-edge Large Language Model (LLM) technology. It finds hyperspecific URLs that signal genuine interest from users engaging with content and combines this precise URL selection with product curation to create unprecedented levels of engagement. Campaigns infused with the technology demonstrate improved metrics across the board, from higher quality traffic to lower cost per session values.
This revolutionary targeting technology leapfrogs current-gen approaches, including those matching keywords or domain-level analysis. RTB House's AI-based solution finally brings the power and promise of precise contextual targeting to life.
Robert Dyczkowski, Chief Executive Officer at RTB House, said: “At RTB House, we pride ourselves on being market leaders, having been the first to utilise Deep Learning for retargeting many years ago. GenAI-powered solutions are the future of this industry, and utilising specific tools such as Large Language Models (LLMs) for advanced contextual targeting ensures that we continue to deliver unrivalled precision to the industry at large.”
Michael Lamb, Chief Commercial Officer at RTB House, adds: “Offering IntentGPT across every element of our Deep Learning stack is a really exciting development for us. An increasing number of clients want engagement metrics as part of their results, and by finding customers with genuine interest, we’re enabling them to achieve strong campaign results. This is the next phase in our efforts to provide top-quality products to the advertising industry.”
Press contact:
Bluestripe Group - rtbhouse@Bluestripegroup.co.uk
About RTB House:
Founded in 2012, RTB House is a global company that provides marketing technologies powered by Deep Learning engines to brands and agencies worldwide. Its solutions, which can be applied to every stage of the funnel, are employed in over 3,000 active campaigns across the EMEA, APAC, and Americas regions.
