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16 Articles Found
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  • Published:
    14 February 2024

    Your Marketing Events Calendar for 2025

    While we would never discount the importance of data—we did implement Deep Learning in all our marketing solutions after all—another essential marketing skill is mastering the art of timing. Marketers who understand how to tie their campaign into key events and conferences will have a natural edge. However, marketing events aren’t just about conferences, but also important milestones during the year that marketers can use to define their strategies and to build campaigns that stand out. To help you get orientated, we’ve prepared a marketing events calendar for 2025.

    Let’s jump in and take a look at the top marketing events in 2025, and how you can leverage them to your advantage.

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  • Published:
    17 January 2023

    Marketing Minds: Making 2023 the Year of Inspiration

    Every January, many of us lay out our plans to make the coming twelve months “the year of…”

    What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

    Read Article
  • Published:
    14 June 2022

    TOP 5 Tips for Classifieds Industry Digital Ad Campaigns

    Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

    Read Article
  • Published:
    27 September 2022

    [PODCAST] The Travel Marketer’s Guide to Modern Digital Marketing

    Travel industries face numerous challenges when marketing online. To help you better understand how to form your marketing strategy for the modern world, we’ve compiled a series of 2-minute podcasts hosted by Jim Price, Head of Travel for RTB House America. Here’s a sneak peek of the first few.

    Read Article
  • Published:
    1 February 2023

    Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?

    Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.

    However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.

    Read Article
  • Published:
    13 March 2023

    Marketing Technology 101: How to Make It Work for Your Business?

    What do a flint spear and your computer have in common? They’re both pieces of technology that have helped humans make their lives easier. No matter your job, you use some kind of technology to get it done. But often the case isn’t what technology you’re using, but how you use it. Let’s take a look at the tools that make marketers’ lives easier, and dive into the world of marketing technology.

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