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16 Articles Found
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  • Published:
    14 June 2022

    TOP 5 Tips for Classifieds Industry Digital Ad Campaigns

    Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

    Read Article
  • Published:
    26 March 2025

    Our Top 8 List of Generative AI Tools

    At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism. However, between these extremes is a growing number of people taking advantage of new Generative AI tools to eliminate dull repetitive tasks, improve their productivity, and ultimately focus more on strategic and creative work.
    When used correctly, this growing toolkit of AI-powered products makes it possible for marketers to concentrate on what they do best and outsource repetitive or time-consuming tasks to AI.

    Let's take a look at some of the top Generative AI tools for marketers and how you can implement them in your own workflow.

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  • Published:
    17 September 2025

    5 Ways Deep Learning Can Increase Conversion Rates for Your Ad Campaigns

    Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

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  • Published:
    11 December 2025

    The Essential Marketing and Cultural Events Calendar for 2026

    Some brands spend the year building up to Q4, focusing their entire strategy on Black Friday and Christmas. However, the most savvy performance marketers know that huge sales opportunities don't just start in November.

    The Marketing Events 2026 calendar features over 60 big events for ecommerce: demand-driving moments marketers can capitalize on, industry conferences for insights and networking, and cultural events that shape consumer behavior—if you plan properly. Instead of chading "brand moments," you start to understand when your audience is actively searching, comparing, and ready to convert.

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  • Published:
    27 September 2022

    [PODCAST] The Travel Marketer’s Guide to Modern Digital Marketing

    Travel industries face numerous challenges when marketing online. To help you better understand how to form your marketing strategy for the modern world, we’ve compiled a series of 2-minute podcasts hosted by Jim Price, Head of Travel for RTB House America. Here’s a sneak peek of the first few.

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  • Published:
    22 September 2022

    How Can You Select the Right Advertising Model for Your Retargeting, and Branding Campaigns?

    The hardest part of business is not usually envisioning where you want to be, it’s implementing a plan of action in logical and effective steps in order to get there. When we’re making plans, these steps will inevitably include a Deep Learning powered retargeting campaign, but let’s not get ahead of ourselves.

    Instead, Let’s start with a simple statement:
    “We want to increase online sales”.

    There are many ways that you might do, such as; improving your online store’s UI and UX, increasing product range, and running promotions. However, the most likely solution is digital ad campaigns. So, you can add focus to your original statement by saying:
    “We need to run digital ad campaigns to increase online sales”.

    Many companies make a couple of missteps at this point by trying to skip to the end or doing things out of sequence. Here’s a simple breakdown of the questions you need to ask… and the order in which you ask them while evaluating your advertising model options.

    Read Article
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