Programmatic Advertising

Travel trends are rapidly evolving. Whether it’s the no-planers bringing back train travel or adventurous spirits searching for experiences rather than relaxation, what it means to travel has fundamentally shifted. It isn’t just tourists, the digital nomad movement has transformed business travel trends. No longer tied to their office desk, remote workers are increasingly taking “workations” and locating to their dream destinations for short stays. Instead of trying to get away from it all, some workers are taking everything with them.

Advertising on the Internet has changed a lot since the first banner ad appeared on the web. At present, programmatic advertising offers many interesting techniques that can be leveraged to promote your brand. What are the benefits of programmatic display ads? Read our article to learn more.

Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?

The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.

Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?