Retargeting

The Home & Garden domain has been growing steadily for some time and, in many ways, it has emerged from the pandemic in an even stronger position than before. People are now spending more time than ever at home and are seeking comfort and convenience, as well as creating multi-functional spaces accommodating both family life and work. According to Statista, there has been a 20% growth in the H&G market in the last two years and it is estimated to be worth USD 1.6 B globally by 2025.

Even if you leave the details to the experts, it’s important to understand exactly how the different components of your marketing campaign work together. This helps marketing managers to get a feel for how different service providers bring value, boost brand visibility, and ensures that the campaign’s budgets are being spent wisely. For consumer tech brands, and most anything else, two of the most powerful tools in your arsenal are branding campaigns and retargeting campaigns, especially when used in concert and optimized with Deep Learning algorithms.

Ready to learn more? Let’s dive in.

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

Highly stylized displays, prestigious high street locations, exclusive experiences, up close and personal sales assistance… the „established norms” of the luxury goods industry simply don’t fit into a post-pandemic world. And yet, after a challenging time in early 2020, many luxury brands are now embracing ecommerce as the first touchpoint for customers in their digital marketing strategies. They are finding ways to effectively communicate brand value in the digital space in the same way as they do in the offline world and are starting to replicate the personalized, curated experiences that buyers expect.

The world is opening up again and people are hungry for new and unique travel experiences. There is cautious optimism in the industry; however, the effects of the pandemic are still keenly felt in marketing budgets. OTAs and other travel industry players need to spend money wisely on digital campaigns and make the most of the opportunities that are presenting themselves. Read more about OTAs marketing.

How can Deep Learning boost own-site sales for electronics brands?

1. There are a number of challenges that electronics brands face when encouraging customers to use own-site channels.
2. The first is the popularity of comparison sites, that typically push customers into a “price-first” mindset.
3. The second is the fact that telecoms providers typically provide a phone as part of their subscription contract.
4. This means that electronics manufacturers are forced to take a loss paying a commission to third-party sales platforms, when they could increase their margins through sites they own and operate.
5. To promote own-site sales, electronics manufacturers must showcase the benefits of a direct purchase, including improved warranties and customer support.
6. Deep Learning powered marketing techniques make it possible to target users most likely to be receptive to this message, maximizing the impact of each campaign.