Video Ads

RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®

Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.

Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?

Video content grows from year to year. In 2021 the average viewer retains 95% of the message while watching it, as opposed to just 10% of the retention rate when reading it, 55% of consumers use movies to make purchasing decisions. What’s the future of video content and how to measure the effectiveness of video content?

With video advertising evolving to make campaigns more efficient and effective, there’s a reason why online marketers are falling in love with the technology.

Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.