fashionette Achieves 30% Revenue Growth Through Strategic Campaign Optimization

fashionette is one of the leading online platforms for premium and luxury fashion offering a curated selection of designer handbags, shoes, clothing, and lifestyle products. Among its top-selling brands are MCM, Gucci, and Prada. Since the company’s founding in 2008, it has combined innovative technologies with extensive industry expertise to offer customers a high-end shopping experience. The company operates primarily in Germany, Austria, and Switzerland.

fashionette approached RTB House in June 2022, as changes in tracking technologies began to affect the company’s retargeting efficiency. As a leading premium fashion marketplace with a strong foundation in the luxury segment, fashionette was ready to lift their digital performance. With a focus on improving ROAS, fashionette wanted to scale their campaigns more aggressively while pushing efficiency. Their goal was to expand their online channel reach while surpassing their return on investment. They sought a partner who could help them achieve new levels of growth without compromising the performance metrics that had made them successful.

RTB House’s approach centered on strategic optimization rather than simply increasing spend. We began by identifying fashionette's best-performing campaigns and used these as the foundation for expansion. Through meticulous efficiency optimization, we fine-tuned every aspect of their digital presence, focusing particularly on the crucial Q4 period.

fashionette's business follows a distinct seasonal pattern—we tailored our strategy to maximize impact leading up to the holiday season.

Our work with fashionette delivered exceptional results that exceeded the company’s expectations. Revenue surged by approximately 30% compared to the same period of the previous year, due to a powerful increase in conversion volumes and average order value.

These growth figures came alongside a 12.3% improvement in ROAS. The success has set the stage for continued expansion, with fashionette and our team already planning for future campaigns. Building on this momentum, together with fashionette, RTB House has identified new growth opportunities including expansion into the Swiss and Austrian markets as well as the launch of new customer acquisition campaigns in Germany, positioning fashionette for their next phase of European growth.