Multiple Retargeting, Explained

• What is multiple retargeting?
  Adding a second retargeter is building a retargeting tech stack—just as you would with any other technology in your business, rather than staying reliant on one partner.

• What does it mean for business?
  See simple and impactful visualizations of what it looks like to work with a single retargeter of multiple partners.

• Who sees your ads?
  We address the old concerns about cannibalization and explain how times have moved on from second-price bidding.

Check out our videos on multiple retargeting, in which four of our experts talk about carrots, ice hockey, traveling, and designer clutches. It’s a different way of looking at things!