Kaja Pryczkowska

• How to leverage the opportunities of cookieless solutions
• AI’s indispensability in ecommerce
• How to make gamification work for you
• The importance of agility

Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.

IntentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients.

The last couple of years have seen a revolutionary change in online consumer behavior, with some brands needing to adapt quite radically. That, along with tighter privacy controls, has left agencies wondering what the future of advertising holds and how campaigns will look in 2022 and beyond.

For an answer, we asked Desmond Lawrence, Global Digital Activation Director at Havas Media Group, to set out the key trends he sees in consumer behavior and what that means for the brands and agencies targeting them in the years ahead.

Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.

Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.