Articles written by RTB House Editorial Team
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What is a Supply Side Platform (SSP)?
Programmatic advertising is the foundation of the modern marketing world. Advertisers from around the world are competing for advertising spots with bids that take under a second. This ecosystem is made up of thousands of moving pieces, and one of the most important are Supply Side Platform, or SSPs. While most readers will have heard the term, they may still ask: “What is an SSP?”
This is one of the questions which we’ll try to answer today.- Published:
What Is Targeted Advertising, and How Does It Work?
It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.
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[VIDEO] 2023: The year of Deep Learning AI… and what it means for e-commerce
Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.