Retail & Ecommerce

It’s no secret that promotional periods spark a change in consumer behavior in just about any industry, and the Home & Garden sector is certainly no different. This thriving ecommerce sector is attracting some serious competition. With the global home and garden products B2C ecommerce market poised to grow by USD $30,189.84 million accelerating at a CAGR of 10.53% between 2023 and 2027, competition is flourishing, meaning that maintaining consumer loyalty is fast becoming a big challenge.

Hanging on to the industry’s coattails may not be enough, with 66% of consumers now expecting brands to understand their individual needs. Those that choose to strategize and personalize to cater to these needs are most likely to reap the greatest rewards of consumer spending during promotional periods by delivering relevant experiences based on seasonality.

Highly stylized displays, prestigious high street locations, exclusive experiences, up close and personal sales assistance… the „established norms” of the luxury goods industry simply don’t fit into a post-pandemic world. And yet, after a challenging time in early 2020, many luxury brands are now embracing ecommerce as the first touchpoint for customers in their digital marketing strategies. They are finding ways to effectively communicate brand value in the digital space in the same way as they do in the offline world and are starting to replicate the personalized, curated experiences that buyers expect.

Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

Whether it’s making a bank transfer, learning a new language, or just watching TV on the bus, there is almost certainly an “app for that.” Mobile apps have become an essential part of how many of us interact with each other and businesses. As we spend more and more time engaging with our phones, the performance of a mobile app can make or break a business, and many are turning to app retargeting to find a way to better connect with their customers.

Let’s jump into the world of in-app retargeting and discover if it’s right for you and your business.

Do you want your brand to be seen by your potential customers? Sharing different types of content on the Internet is one thing, but actually being visible to users is another. How can you increase brand visibility and distinguish your marketing efforts from competitor’s campaigns? By building brand visibility with exceptional video ads.

A brand is a company’s greatest asset. Therefore, it needs to continually be looked after to make sure that it is visible and properly perceived by consumers. Focusing on improving brand visibility and increasing brand awareness among the target group not only strengthens the market position, but also has a positive impact on a company’s performance in the long run. What should be done to ensure proper brand visibility? How can we measure the effectiveness of branding efforts and the progress made in this area?