Blog about Digital Advertising & Marketing Technology

Digital Advertising

Authors: RTB House Editorial Team

Published:: 20 April 2026

How to master the modern, messy path to purchase

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

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Advertising Privacy Updates
Retail & Ecommerce
Digital Advertising
Deep Learning
Company News

Published:
26 October 2022
RTB House partners with Integral Ad Science to enhance measurement and brand safety capabilities
Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.
Company News
Published:
12 October 2022
Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More
In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.
Advertising Privacy Updates
Published:
5 October 2022
RTB House Group is Growing Again – WhitePress® and Senuto Join Forces
The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto – a company specializing in SEO, Big Data, analytics, and marketing.
Company News
Published:
5 October 2022
[WHITEPAPER] Deep Insights From Early Fledge Trials
In 2023 Google announced the depreciation of third-party cookies and began the development of the Google Privacy Sandbox. However, the deadline has once again been pushed back, this time to 2025]. The reason? “The need for more time to evaluate and test the new technologies.” Despite positive developments, RTB House’s own tests of the FLEDGE proposal, with nearly 8 million ads in 50 countries, have shown that there is still plenty of work to be done to build effective cookieless alternatives.
Advertising Privacy Updates
Published:
4 October 2022
Grow Your Brand in the Open Web without Cookies
Have you ever downloaded the data Facebook has on you? Or Google? The sheer breadth of data collection has 86% of consumers worried, and this has led to a number of users leaving data-hungry social media platforms. It has also forced organizations like Google to do some soul-searching and adjust their approach to user data, notably by retiring third-party cookies.
Advertising Privacy Updates
Digital Advertising
Published:
29 September 2022
Understanding the Next Leap Forward in Marketing Technology: Deep Learning
From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.

The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technology: Deep Learning.
Deep Learning