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Retail & Ecommerce

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Authors: RTB House Editorial Team

Published:: 16 October 2026

Agentic AI in Shopping: Why the Consumer Research Window Is Growing

As the name implies, agentic AI is an AI system that acts as an agent on behalf of a user, or group of users, to accomplish a specific goal, such as AI purchase delegation. Many users also apply the term to describe chatbots that assist in AI brand discovery.

And as our recent survey shows, agentic commerce is already significantly impacting the way we search for, discover, and purchase products, not least by widening the consumer research window. Brands risk becoming invisible to consumers if they are bypassed by AI in its research recommendations. Let’s explore how your brand can respond.

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Advertising Privacy Updates
Retail & Ecommerce
Digital Advertising
Deep Learning
Company News

Published:
8 November 2022
Early FLEDGE Tests, New Tools by Google, Privacy Sandbox Gains Momentum
In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.
Advertising Privacy Updates
Published:
3 November 2022
How Sports Brands Can Sustain and Gain Through 2025
Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.
Digital Advertising
Retail & Ecommerce
Published:
26 October 2022
RTB House partners with Integral Ad Science to enhance measurement and brand safety capabilities
Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.
Company News
Published:
12 October 2022
Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More
In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.
Advertising Privacy Updates
Published:
5 October 2022
RTB House Group is Growing Again – WhitePress® and Senuto Join Forces
The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto – a company specializing in SEO, Big Data, analytics, and marketing.
Company News
Published:
5 October 2022
[WHITEPAPER] Deep Insights From Early Fledge Trials
In 2023 Google announced the depreciation of third-party cookies and began the development of the Google Privacy Sandbox. However, the deadline has once again been pushed back, this time to 2025]. The reason? “The need for more time to evaluate and test the new technologies.” Despite positive developments, RTB House’s own tests of the FLEDGE proposal, with nearly 8 million ads in 50 countries, have shown that there is still plenty of work to be done to build effective cookieless alternatives.
Advertising Privacy Updates