Blog about Digital Advertising & Marketing Technology

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.

These days, more than ever, brands, before they get consumers to buy, have to get them to feel.

The Home & Garden sector is healthy and competition levels are at an all-time high with predicted online sales of $294 billion by the end of 2022. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually. Recent findings show that around 20% of global shoppers have purchased Home & Garden products online with an average order value of $422 in the furniture segment alone. This strongly points to a market size that is likely to comfortably exceed $40 B by 2030—the future certainly looks bright for Home & Garden ecommerce. But, what can Home & Garden brands do to continue to connect with us on a human level in a world that appears to be shifting its focus online? Well, quite a lot actually.

In this article, we dive into how omnichannel customer engagement is quickly gaining in popularity, as business owners and marketers seek to provide a seamless experience across all devices and touchpoints.

It’s no secret that promotional periods spark a change in consumer behavior in just about any industry, and the Home & Garden sector is certainly no different. This thriving ecommerce sector is attracting some serious competition. With the global home and garden products B2C ecommerce market poised to grow by USD $30,189.84 million accelerating at a CAGR of 10.53% between 2023 and 2027, competition is flourishing, meaning that maintaining consumer loyalty is fast becoming a big challenge.

Hanging on to the industry’s coattails may not be enough, with 66% of consumers now expecting brands to understand their individual needs. Those that choose to strategize and personalize to cater to these needs are most likely to reap the greatest rewards of consumer spending during promotional periods by delivering relevant experiences based on seasonality.

Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.

‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.

In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.