Blog about Digital Advertising & Marketing Technology

Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.

The online Home & Garden market is thriving, and we don’t need to look far to know why. Three main factors are combining to bring unprecedented growth:

1. the pandemic’s amplification of our connection to home;
2. the proliferation of remote workspaces;
3. the accelerating shift from brick and mortar to e-commerce.

But what does this mean for online advertising in Home & Garden?

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace. To effectively support the development of your business through marketing activities, you need to continuously monitor the changes occurring on the market and respond to them flexibly and promptly. This situation is perfectly illustrated by the changes taking place in the field of video marketing. Not so long ago, video ads used to be the domain of TV advertising. Today it is an indispensable element of every marketing strategy. How do you build a winning video marketing strategy?

The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.