Blog about Digital Advertising & Marketing Technology

In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.

Retargeting is a marketing tactic that lets brands show ads to potential customers who visited a website but left without buying. By reconnecting with people who have already shown interest in a product or service, retargeting helps businesses encourage shoppers to finalize sales and lift return on ad spend. Consider this your guide to retargeting. It covers how the tactic works, the main types of campaigns, and how Deep Learning provides a clear advantage in personalization.

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.