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  • Digital Advertising
Authors
RTB House Editorial Team
Published:
12 January 2026

Principles of Driving True Incremental Revenue Lift

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.

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  • Published:
    27 June 2022

    RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players

    The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

    • Company News
  • Published:
    22 June 2022

    RTB House announces its membership of the GARM initiative

    The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

    • Company News
    • Digital Advertising
  • Published:
    14 June 2022

    TOP 5 Tips for Classifieds Industry Digital Ad Campaigns

    Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

    • Digital Advertising
  • Published:
    10 June 2022

    Retargeting and why it should be in the digital toolbox of every home improvement organization

    To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.

    • Digital Advertising
  • Published:
    10 June 2022

    How to Use Retargeting for Your Ecommerce Site?

    For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

    • Digital Advertising
  • Published:
    9 June 2022

    The Use of Deep Learning in Online Classified Ads

    Artificial intelligence has been revolutionizing the marketing sector for some time now. If you work with online classified ads, you should consider leveraging Deep Learning. This technology allows companies to promote their products and services more efficiently. Read our article, to learn more about classified ads and the use of Deep Learning.

    • Deep Learning
    • Digital Advertising
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