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  • Digital Advertising
Authors
RTB House Editorial Team
Published:
20 April 2026

How to master the modern, messy path to purchase

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

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  • Published:
    27 June 2022

    What is the Difference Between an SSP and a DSP?

    The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

    • Digital Advertising
  • Published:
    27 June 2022

    RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players

    The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

    • Company News
  • Published:
    22 June 2022

    RTB House announces its membership of the GARM initiative

    The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

    • Company News
    • Digital Advertising
  • Published:
    14 June 2022

    TOP 5 Tips for Classifieds Industry Digital Ad Campaigns

    Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

    • Digital Advertising
  • Published:
    10 June 2022

    Retargeting and why it should be in the digital toolbox of every home improvement organization

    To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.

    • Digital Advertising
  • Published:
    10 June 2022

    How to Use Retargeting for Your Ecommerce Site?

    For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

    • Digital Advertising
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