Blog about Digital Advertising & Marketing Technology

For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

Artificial intelligence has been revolutionizing the marketing sector for some time now. If you work with online classified ads, you should consider leveraging Deep Learning. This technology allows companies to promote their products and services more efficiently. Read our article, to learn more about classified ads and the use of Deep Learning.

In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

The programmatic advertising ecosystem is evolving rapidly thanks to advances in targeting, personalization, and Deep Learning data analysis. This means advertisers have an ever-expanding toolbox that they can use to connect with customers. To help you make the most of these advances, we’ve analyzed our internal data to identify the top programmatic advertising trends right now.

Creating an effective customer targeting strategy is a challenge that marketers have consistently faced over the years. A dynamically changing market, evolving consumer behavior and preferences, and the rapid development of new technologies are factors that constantly create challenges. On the one hand, they require a continuous modification of the assumptions and developed strategies, and on the other hand, they open up completely new possibilities – i.e. allow for a better and more effective reach of the target group with the message. Why is it worth diversifying strategies and reaching for both contextual and behavioral targeting? What will the cookieless future bring?

The world is opening up again and people are hungry for new and unique travel experiences. There is cautious optimism in the industry; however, the effects of the pandemic are still keenly felt in marketing budgets. OTAs and other travel industry players need to spend money wisely on digital campaigns and make the most of the opportunities that are presenting themselves. Read more about OTAs marketing.