About UsNewsletterOpt OutPrivacy Center
Case StudiesResourcesBlogCareersContact us

Blog about Digital Advertising & Marketing Technology

the arrow
  • Retail & Ecommerce
Authors
RTB House Editorial Team
Published:
28 August 2026

Agentic Commerce: Why Do Shoppers Delegate Purchase Decisions to AI?

Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing, and discovering products is easier and more user-centric than ever. Consumer trust in AI is already surprisingly high compared with other channels, and with AI commerce, some shoppers are even comfortable granting transactional autonomy.

Brands need to be responsive to the new paradigm if they are to seize opportunities and avoid pitfalls. This article explores, through the lens of our own research, consumer delegation habits, key privacy and control thresholds, and actionable steps that retail leaders can take to build trust.

Read Article

Explore Our Main Categories

  • Advertising Privacy Updates
  • Retail & Ecommerce
  • Digital Advertising
  • Deep Learning
  • Company News
Filter by popular topics
  • All Articles
  • Brand Safety
  • Contextual Targeting
  • Fashion
  • Privacy Sandbox
  • Programmatic Advertising
  • First-party Cookies
Page
  1. 1
  2. …
  3. 22
  4. 23
  5. 24
  6. …
  7. 44
  • Published:
    27 June 2022

    RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players

    The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

    • Company News
  • Published:
    22 June 2022

    RTB House announces its membership of the GARM initiative

    The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

    • Company News
    • Digital Advertising
  • Published:
    14 June 2022

    TOP 5 Tips for Classifieds Industry Digital Ad Campaigns

    Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

    • Digital Advertising
  • Published:
    10 June 2022

    Retargeting and why it should be in the digital toolbox of every home improvement organization

    To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.

    • Digital Advertising
  • Published:
    10 June 2022

    How to Use Retargeting for Your Ecommerce Site?

    For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

    • Digital Advertising
  • Published:
    9 June 2022

    The Use of Deep Learning in Online Classified Ads

    Artificial intelligence has been revolutionizing the marketing sector for some time now. If you work with online classified ads, you should consider leveraging Deep Learning. This technology allows companies to promote their products and services more efficiently. Read our article, to learn more about classified ads and the use of Deep Learning.

    • Deep Learning
    • Digital Advertising
  1. 1
  2. …
  3. 22
  4. 23
  5. 24
  6. …
  7. 44

The Next-Generation Performance DSP

FacebookXLinkedIn

New York

London

Shanghai

Home

Next-Gen TechLLMsCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingQuality TrafficFor IndustriesFor AgenciesGamingIn-AppSelf-Service

Learn more

CareersAbout UsAdTech GlossaryPartnersTechblog

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery StatementOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2026 RTB House. All rights reserved.