Blog about Digital Advertising & Marketing Technology

Retail & Ecommerce

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Authors: RTB House Editorial Team

Published:: 16 October 2026

Agentic AI in Shopping: Why the Consumer Research Window Is Growing

As the name implies, agentic AI is an AI system that acts as an agent on behalf of a user, or group of users, to accomplish a specific goal, such as AI purchase delegation. Many users also apply the term to describe chatbots that assist in AI brand discovery.

And as our recent survey shows, agentic commerce is already significantly impacting the way we search for, discover, and purchase products, not least by widening the consumer research window. Brands risk becoming invisible to consumers if they are bypassed by AI in its research recommendations. Let’s explore how your brand can respond.

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Published:
15 December 2021
What is Personalized Video Marketing and How Can it Help?
A report prepared by Wave9 shows that 89% of Internet users mainly watch videos during the day on the Internet. The report by MarketingCharts.com proves that the average person watches 84 minutes of videos every day. It seems that consumers prefer videos over other content on the Internet. That’s why personalized video marketing is becoming more and more important in the contemporary world. Personalized videos generate 42% more profits than non-personalized content (according to HubSpot).
Digital Advertising
Published:
14 December 2021
How to Buy Advertising Inventory Today and in the Cookieless Future?
The process of advertising inventory purchasing has significantly evolved over the course of recent years. Another (r)evolution is right around the corner and it’s because of the deprecation of 3rd-party cookies.
Advertising Privacy Updates
Published:
9 December 2021
How can Media Agencies Best Prepare Brands for Advertising in the Cookieless World?
By the end of 2023, it will be impossible to use third-party cookies in Chrome which currently commands a 70% market share. The loss of third-party cookies poses challenges for marketers when it comes to tracking and understanding consumers’ online buying behaviors. RTB House spoke to Piotr Śladowski, Digital Communication Manager at Wavemaker Poland, to understand how media agencies are helping brands best prepare for the new era of cookieless digital advertising.
Advertising Privacy Updates
Digital Advertising
Published:
7 December 2021
How did RTB House become the most effective retargeting partner for Huuuge in just 3 months?
3 months – this is how long it has taken for RTB House to become the most effective retargeting partner for Huuuge. Thanks to our methods, Huuuge’s ROAS goals were significantly exceeded.
Digital Advertising
Published:
6 December 2021
What is the Purpose of Branding in the FMCG Sector?
FMCG (fast-moving consumer goods) is one of the most significant sectors in the economic market nowadays. It is also recognized as the sector most resistant to the economic crisis, which became clearly visible when pandemic hit. Nevertheless, brand visibility in this sector can be really important. Products in the FMCG sector are the fast-moving ones, the bare necessities. At first glance, it may seem that the FMCG sector does not need such a large visibility increase. However, advertising campaigns are a must-have mainly because of the great competition among brands in the FMCG industry.
Retail & Ecommerce
Published:
2 December 2021
UK CMA and ICO Reports, UID 2.0 GDPR Issues and More
In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.
Advertising Privacy Updates