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RTB House Editorial Team
Published:
8 July 2025

RTB House Joins Network Advertising Initiative and its Board of Directors

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

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  • Published:
    4 November 2021

    Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO

    It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

    • Cookieless World
  • Published:
    3 November 2021

    How Proactivity Can Strengthen the Position of a Media Agency

    Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

    • Digital Advertising
  • Published:
    2 November 2021

    NapoleonCat Forms Strategic Partnership with RTB House Group

    Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.

    • Company News
  • Published:
    21 October 2021

    The Future of Shopping Malls: An American Retail Evolution

    Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

    • Retail & Ecommerce
  • Published:
    6 October 2021

    Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting

    It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

    • Cookieless World
  • Published:
    5 October 2021

    What Makes Retargeters, and DMPs Best Prepared for the Cookieless Future?

    The digital marketing landscape is a very complex environment. There are many players with different profiles of activities addressing the diverse needs of their clients.

    • Cookieless World
    • Digital Advertising
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