- Published:
Where Will Ads Be Shown in the Cookieless World?
The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.
- Cookieless World
- Digital Advertising
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Why AI-Powered Contextual Marketing Is The Future
Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.
- Cookieless World
- Digital Advertising
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Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO
It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.
- Cookieless World
- Published:
How Proactivity Can Strengthen the Position of a Media Agency
Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.
- Digital Advertising
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NapoleonCat Forms Strategic Partnership with RTB House Group
Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.
- Company News
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[REPORT] Performance and Awareness Ads for Car Producers
Purchasing a car is a complex user journey with multiple stages. While most buyers are, surprisingly, undecided on a brand or model when they start their journey, they now move more quickly through the funnel than previously. From 2017 to 2019, the time spent on the purchasing process dropped from 118 days to 96 days, and the time spent researching online fell from 13h 48m to 13h 06m.
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.