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  • Deep Learning
Authors
RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    18 November 2021

    This Read Could Change The Way You Run Video Campaigns

    Worried about runaway video campaign costs? You’re not alone, thankfully there are ways to keep the costs under control.

    • Deep Learning
    • Digital Advertising
  • Published:
    16 November 2021

    Three Strikes that Equal Separate Targeting Opportunities

    In a recent article, we looked at how a deeper data-driven approach brings higher quality targeting opportunities. We looked at Billy Beane, legendary GM of the Oakland A’s baseball team, and showed how his fresh thinking and belief in data revolutionized the sport.

    Along with addressing the question of what retargeting is, we’re going to dip into baseball one more time to explain what exactly those “targeting opportunities” are. Let’s talk about how you get three strikes for every customer, and three big opportunities for success.

    • Deep Learning
  • Published:
    10 November 2021

    How Context AI Makes Contextual Targeting Smarter with Deep Learning

    New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

    • Company News
  • Published:
    10 November 2021

    Where Will Ads Be Shown in the Cookieless World?

    The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.

    • Cookieless World
    • Digital Advertising
  • Published:
    8 November 2021

    Why AI-Powered Contextual Marketing Is The Future

    Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

    • Cookieless World
    • Digital Advertising
  • Published:
    4 November 2021

    Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO

    It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

    • Cookieless World
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