Digital Advertising

RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.

More and more brands are investing in streaming video ads to promote their services. However, high quality videos are just the beginning. To ensure the success of a video marketing campaign, you should consider leveraging contextual targeting.

Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

Nowadays, when so many advertising activities take place online, it is extremely important to not only look after the marketing creations used, but also the advertising context. Contextual adjacencies will help to effectively protect brand reputation as well as keep existing and attract new customers at the same time. How can you protect brand reputation while advertising online? Which brand safety solutions should be taken into consideration?

Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.

AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.