Blog about Digital Advertising & Marketing Technology

When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

In this Media Review, you can read about Privacy Sandbox’s General Availability, rebranding of First-Party Sets and enlarging its scale, further obstacles in the way of tracking individual users across the Internet, and regulatory updates in Europe.

The independent global marketing technology company appoints new CCO to lead commercial operations.

The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalization capability for advertisers: third-party cookies. To counteract this, Google has been building a series of tools to replicate their functionality, and today we’re going to dive into one of them: Google Topics API.

Despite their seemingly innocent name, cookies have found themselves at the heart of one of the internet’s biggest privacy revolutions. Specifically, third-party cookies have come under fire from privacy-advocacy groups, ultimately leading Google to work towards a cookieless future. This change will have significant implications for advertisers, as third-party cookies have been an essential targeting technology since their inception.

Let’s dive into the implications of Google’s decision and how you can prepare for the cookieless future.

Travel trends are rapidly evolving. Whether it’s the no-planers bringing back train travel or adventurous spirits searching for experiences rather than relaxation, what it means to travel has fundamentally shifted. It isn’t just tourists, the digital nomad movement has transformed business travel trends. No longer tied to their office desk, remote workers are increasingly taking “workations” and locating to their dream destinations for short stays. Instead of trying to get away from it all, some workers are taking everything with them.