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  • Deep Learning
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RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    18 October 2023

    The Top 20 Deep Learning Applications You Need to Know

    When we think about data in the modern world, our thoughts often land upon the famous line from the Rhyme of the Ancient Mariner, “Water, water, everywhere, but not a drop to drink.” Just as ancient sailors could be surrounded by undrinkable ocean water, today we’re drowning in so much data that it can become impossible to leverage its power. Well, it’s impossible without the right tools in any case. As the amount of data we collect has grown, we’ve developed tools that can help us analyze this information and turn it into something useful. The most powerful of these tools is undoubtedly Deep Learning. To understand why, let’s take a look at some of the top Deep Learning applications.

    • Deep Learning
  • Published:
    11 October 2023

    Privacy Sandbox General Availability, Related Website Sets Available For All and Other News

    In this Media Review, you can read about Privacy Sandbox’s General Availability, rebranding of First-Party Sets and enlarging its scale, further obstacles in the way of tracking individual users across the Internet, and regulatory updates in Europe.

    • Cookieless World
  • Published:
    29 September 2023

    RTB House bolsters Executive Team with the hire of Michael Lamb as Chief Commercial Officer

    The independent global marketing technology company appoints new CCO to lead commercial operations.

    • Company News
  • Published:
    19 September 2023

    Everything You Need to Know About Google Topics API

    The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalization capability for advertisers: third-party cookies. To counteract this, Google has been building a series of tools to replicate their functionality, and today we’re going to dive into one of them: Google Topics API.

    • Cookieless World
  • Published:
    5 September 2023

    How to Prepare for the Cookieless Future?

    Despite their seemingly innocent name, cookies have found themselves at the heart of one of the internet’s biggest privacy revolutions. Specifically, third-party cookies have come under fire from privacy-advocacy groups, ultimately leading Google to work towards a cookieless future. This change will have significant implications for advertisers, as third-party cookies have been an essential targeting technology since their inception.

    Let’s dive into the implications of Google’s decision and how you can prepare for the cookieless future.

    • Cookieless World
  • Published:
    1 September 2023

    6 Futuristic Travel Trends (Including Bold Predictions and Wild Guesses!)

    Travel trends are rapidly evolving. Whether it’s the no-planers bringing back train travel or adventurous spirits searching for experiences rather than relaxation, what it means to travel has fundamentally shifted. It isn’t just tourists, the digital nomad movement has transformed business travel trends. No longer tied to their office desk, remote workers are increasingly taking “workations” and locating to their dream destinations for short stays. Instead of trying to get away from it all, some workers are taking everything with them.

    • Digital Advertising
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