Blog about Digital Advertising & Marketing Technology

Everyone loves a good challenge, but some are tougher to tackle than others. For marketers, the big one is the personalization paradox. 71% of consumers prefer personalized ad content, but 74% are also concerned about how advertisers are actually using their personal data. This creates a problem for marketers. They want to reach out to their customers with personalized content but often rely on tracking technologies that are considered invasive. Fortunately, there is an answer to this particular paradox. Brands can use data-driven strategy to leverage large anonymized datasets that provide rich personalization at scale without compromising on privacy.

On March 7, 2023, Publicis, one of the world’s largest marketing and communications organizations, welcomed RTB House experts for a seminar centered on Deep Learning-powered campaign solutions. The well attended event took place in Seoul and was presented by members of the RTB House Korea Sales, AM and Inventory team, Josh Jang, Jieun Yang, Taekyung Kim, and Semi Hong.

2023 is an economy of contradictory forecasts. There is market uncertainty and many macroeconomic factors pointing to difficult times ahead. Meanwhile, we see continued success and strong growth projections for many retailers and categories.

Consumers are also unsure how to feel, but there is a general sense of caution. According to a recent Forrester Report, 64% of Americans and 55% of French consumers are anxious about a possible recession. Because of this, everyday and discount retailers have become critical for online and in-store shoppers.

We will look at some of the challenges and opportunities for discount retailers, focusing on some large brands from the US, Australia, and other countries. We’ll be discussing three elements of retargeting ad campaigns that can positively impact business right now.

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

What do a flint spear and your computer have in common? They’re both pieces of technology that have helped humans make their lives easier. No matter your job, you use some kind of technology to get it done. But often the case isn’t what technology you’re using, but how you use it. Let’s take a look at the tools that make marketers’ lives easier, and dive into the world of marketing technology.

In this Media Review, you can find out more about the testing progress of FLEDGE, the green light for the joint venture creation of TrustPID—a digital ad platform (by Deutsche Telekom, Orange, Telefonica, and Vodafone), the Privacy Sandbox Beta coming to Android, and more.