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RTB House Editorial Team
Published:
8 July 2025

RTB House Joins Network Advertising Initiative and its Board of Directors

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

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  • Published:
    9 February 2023

    Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking

    In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.

    • Cookieless World
  • Published:
    9 February 2023

    Five Simple Ways to Combat Ad Fatigue

    Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience. How? For example, by showing them your ads one too many times. This article will cover ad fatigue, its impact on your business, and how to avoid it.

    • Digital Advertising
  • Published:
    1 February 2023

    RTB House Increases Role with Prebid.org as Technology Member

    Warsaw, 1 February 2023 – RTB House, a company providing cutting-edge ad-buying solutions which use proprietary Deep Learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner.

    • Company News
  • Published:
    1 February 2023

    Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?

    Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.

    However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.

    • Digital Advertising
  • Published:
    17 January 2023

    How Brands Can Leverage MarTech Advances to Kick off 2023 with a Sales Bump

    As a new year dawns, many of us are looking toward 2023 with trepidation. A potent cocktail of skyrocketing inflation, a looming recession, and general global instability has created a difficult environment for companies in almost every industry. However, things aren’t as bad as they seem, and if companies can take advantage of the evolving MarTech trends, they can thrive despite the adversity.

    • Digital Advertising
  • Published:
    17 January 2023

    Marketing Minds: Making 2023 the Year of Inspiration

    Every January, many of us lay out our plans to make the coming twelve months “the year of…”

    What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

    • Digital Advertising
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