- Published:
Five out of Five – RTB House listed as one of FT1000’s fastest-growing companies in Europe for the fifth year running
The Deep Learning ad-tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, is one of only a select few to reach this feat with less than 1% achieving the five-year milestone.
- Company News
- Published:
Challenges in Current Branding Campaigns
Although branding campaigns are usually conducted on a large scale, still the key element determining their success is reaching the target group effectively. It is therefore extremely important to properly define the audience and then choose the marketing channels that allow you to reach them in the most effective way.
It is also worth reaching for technology that can significantly facilitate the task and help to use the budget most effectively. What do you need to remember when planning a branding campaign?
- Digital Advertising
- Published:
Targeted Advertising after Cookies – New Approaches for Some Old Strategies
Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.
- Cookieless World
- Digital Advertising
- Published:
RTB House Suspends All Operations in Russia
Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.
- Company News
- Published:
The Android Privacy Sandbox—What Is It, How Does It Work, and What Can You Expect
In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.
This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.
- Cookieless World
- Published:
Digital Advertising and the Empowered Consumer in Latin America
The profound changes in consumer behavior that have swept the world in the last couple of years have also had distinctive local features. Cultural differences, penetration of technology, and the unique strategies of individual media players have all contributed. Nowhere is this more evident than in Latin America.
To get a sense of how campaigns will look in 2022 and what’s in store for the future of advertising, we talked to David Abad, Digital Strategy Manager at Mediacom, Colombia. We asked him to set out the key trends he sees in consumer behavior and what that means for the brands and agencies targeting them in the years ahead.
- Cookieless World
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
- Published:
Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.