- Published:
Video – The Most Effective Type of Content
Attention-grabbing videos are helping brands across industries to cut through the noise and capture that coveted audience attention span. Such are the power of video ads that within seconds, a viewer learns almost everything you want them to know about your brand and your products. Video ads also have the potential to evoke strong emotions among viewers which improves brand awareness and engagement. To help brands better understand the power of video advertising and the role it plays in brand building, RTB House spoke to Łukasz Wójcik, Marketing & PR Director, Mitsubishi Motors Poland about his experience as both a consumer and a marketer.
- Digital Advertising
- Published:
[Whitepaper] The Future of Frequency Capping in Privacy-Centric Digital Advertising
Over the past two years, the entire advertising industry has been lively discussing the impending deprecation of third-party cookies and its implications for each side of the ecosystem. There are countless articles outlining the general concept of Google’s Privacy Sandbox and its alternatives, as well as assumptions on what will happen to the industry as a whole. However, when it comes to frequency capping – one of the most important tools for both publishers and advertisers, and arguably the least controversial one privacy-wise – there is not enough media coverage, apart from some calls to address the topic.
- Cookieless World
- Digital Advertising
- Published:
CMA Investigation Closes and Privacy Sandbox Is Coming to Android
In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.
- Cookieless World
- Published:
Five out of Five – RTB House listed as one of FT1000’s fastest-growing companies in Europe for the fifth year running
The Deep Learning ad-tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, is one of only a select few to reach this feat with less than 1% achieving the five-year milestone.
- Company News
- Published:
Challenges in Current Branding Campaigns
Although branding campaigns are usually conducted on a large scale, still the key element determining their success is reaching the target group effectively. It is therefore extremely important to properly define the audience and then choose the marketing channels that allow you to reach them in the most effective way.
It is also worth reaching for technology that can significantly facilitate the task and help to use the budget most effectively. What do you need to remember when planning a branding campaign?
- Digital Advertising
- Published:
Targeted Advertising after Cookies – New Approaches for Some Old Strategies
Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.
- Cookieless World
- Digital Advertising