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RTB House Editorial Team
Published:
28 August 2026

Agentic Commerce: Why Do Shoppers Delegate Purchase Decisions to AI?

Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing, and discovering products is easier and more user-centric than ever. Consumer trust in AI is already surprisingly high compared with other channels, and with AI commerce, some shoppers are even comfortable granting transactional autonomy.

Brands need to be responsive to the new paradigm if they are to seize opportunities and avoid pitfalls. This article explores, through the lens of our own research, consumer delegation habits, key privacy and control thresholds, and actionable steps that retail leaders can take to build trust.

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  • Published:
    18 October 2019

    RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

    RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.

    • Company News
  • Published:
    17 September 2019

    RTB House Appoints Aleksander Baryś as New Chief Financial Officer

    RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.

    • Company News
  • Published:
    14 August 2019

    RTB House Honored with Gold and Silver Stevie® Awards in the 2019 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide, announced that the company has been named winner of three Stevie Awards from this year’s 16th Annual International Business Awards®.

    • Company News
  • Published:
    1 March 2019

    RTB House once again among the fastest growing tech companies in Europe according to FT1000 list

    RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row.

    • Company News
  • Published:
    14 February 2019

    RTB House is launching Creatives Lab

    RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division – Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video, which will also be better suited to clients’ branding needs.

    • Company News
  • Published:
    18 January 2019

    Cinven invests in RTB House

    International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.

    • Company News
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