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Retail & Ecommerce

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Authors: RTB House Editorial Team

Published:: 16 October 2026

Agentic AI in Shopping: Why the Consumer Research Window Is Growing

As the name implies, agentic AI is an AI system that acts as an agent on behalf of a user, or group of users, to accomplish a specific goal, such as AI purchase delegation. Many users also apply the term to describe chatbots that assist in AI brand discovery.

And as our recent survey shows, agentic commerce is already significantly impacting the way we search for, discover, and purchase products, not least by widening the consumer research window. Brands risk becoming invisible to consumers if they are bypassed by AI in its research recommendations. Let’s explore how your brand can respond.

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Company News

Published:
17 September 2019
RTB House Appoints Aleksander Baryś as New Chief Financial Officer
RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.
Company News
Published:
14 August 2019
RTB House Honored with Gold and Silver Stevie® Awards in the 2019 International Business Awards®
RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide, announced that the company has been named winner of three Stevie Awards from this year’s 16th Annual International Business Awards®.
Company News
Published:
1 March 2019
RTB House once again among the fastest growing tech companies in Europe according to FT1000 list
RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row.
Company News
Published:
14 February 2019
RTB House is launching Creatives Lab
RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division – Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video, which will also be better suited to clients’ branding needs.
Company News
Published:
18 January 2019
Cinven invests in RTB House
International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.
Company News
Published:
12 October 2018
RTB House amongst fastest growing tech companies in Central Europe according to Deloitte
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – is the only Polish company in “Big Five” category (2nd place) in the Deloitte Technology Fast 50 Central Europe. Category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked 32nd fastest developing tech company in “The Fast 50” category.
Company News