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Digital Advertising

Authors: RTB House Editorial Team

Published:: 12 August 2026

AdTech Companies and How Advertising Technology Is Transforming Digital Media

Digital media moves quickly, and consumer behavior moves with it. The businesses keeping pace are increasingly the ones working with an AdTech company, a specialist vendor that builds the technology behind modern online advertising. In this article, we look at what these companies actually do, how artificial intelligence and in particular, Deep Learning have reshaped the field, and what brands should consider when choosing a partner.

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Company News

Published:
1 June 2018
RTB House Bids on Innovation, Opening AI Marketing Lab
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.
Company News
Published:
30 April 2018
RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning
One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.
Company News
Published:
10 April 2018
RTB House ranked as one of the fastest growing tech companies on FT1000 list
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.
Company News
Published:
1 March 2018
RTB House Expands to Japan, Opens Office in Tokyo
RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top advertisers, adds Japan to its APAC market portfolio.
Company News
Published:
20 February 2018
RTB House Given 2018 Big Innovation Award for Deep Learning Technology
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award. The annual business awards program organized by the Business Intelligence Group (USA) recognizes organizations, products and people that bring new ideas to life. RTB House was recognized for leading innovation by employing 100% deep learning technology within 100% of its algorithms.
Company News
Published:
19 December 2017
Holiday ecommerce: RTB House analyzed how internet users shop in December
With Christmas shopping season and holiday sales going strong, December is a unique month for ecommerce. RTB House analyzed online shoppers and found that visitors shop primarily on Mondays and most rarely on Saturdays. Interestingly, mid-December showed online shopping drastically falling, moving more to offline stores. Immediately after Christmas Eve (December 25 and 26) Internet users are again most likely to click on ads.
Company News