Blog about Digital Advertising & Marketing Technology

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, presents a new upgrade to its recommendation mechanism using a combination of deep learning and computer vision. The new method enables ultra-precise predictions of possible user’s buying needs, leading to product recommendations up to 41% more efficient than previously.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations.

Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.

RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, is unveiling new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director.

RTB House, a global company providing state-of-the-art retargeting technology, introduces new features to recommendations for targeted ads. The solution leverages deep learning (currently the most promising subfield of artificial intelligence-oriented research), in display advertising to achieve more accurate product recommendations, making personalized retargeting up to 50% more efficient.