About UsNewsletterMarTech TerminologyOpt OutPrivacy CenterJP
Case StudiesResourcesBlogCareersContact us

Blog about Digital Advertising & Marketing Technology

Radial Neon Spokes in Pink and Purple Gradient on Black Background
  • Deep Learning
  • Digital Advertising
Authors
RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

Read Article

Explore Our Main Categories

  • Retail & Ecommerce
  • Digital Advertising
  • Deep Learning
  • Cookieless World
  • Company News
Filter by popular topics
  • All Articles
  • Brand Safety
  • Contextual Targeting
  • Fashion
  • Privacy Sandbox
  • Programmatic Advertising
  • First-party Cookies
Page
  1. 1
  2. …
  3. 40
  4. 41
  5. 42
  • Published:
    15 February 2016

    European Tech Meets Latin America

    Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.

    • Company News
  • Published:
    28 October 2015

    RTB House Enters Asia-Pacific Markets

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.

    • Company News
  • Published:
    29 May 2015

    RTB House builds up its position in Turkey

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.

    • Company News
  • Published:
    10 July 2014

    RTB House Appoints 3 Regional Directors

    RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.

    • Company News
  • Published:
    9 July 2014

    RTB House Strengthens Management Team by Regional Directors

    RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.

    • Company News
  • Published:
    25 March 2014

    RTB House boosts sales team

    RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.

    • Company News
  1. 1
  2. …
  3. 40
  4. 41
  5. 42

Truly Personalized Marketing

FacebookXLinkedIn

New York

London

Shanghai

Home

Our tech stackIntentGPTCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingFor industriesFor agenciesGamingIn-app

Learn more

CareersAbout UsPartners

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery ActOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2025 RTB House. All rights reserved.