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Holiday ecommerce: RTB House analyzed how internet users shop in December
With Christmas shopping season and holiday sales going strong, December is a unique month for ecommerce. RTB House analyzed online shoppers and found that visitors shop primarily on Mondays and most rarely on Saturdays. Interestingly, mid-December showed online shopping drastically falling, moving more to offline stores. Immediately after Christmas Eve (December 25 and 26) Internet users are again most likely to click on ads.
- Company News
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RTB House’s New Deep Learning Based Technology For Predicting Click Through Rates Boost Results
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.
- Company News
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RTB House Improves Recommendation Engine By Up To 41%
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, presents a new upgrade to its recommendation mechanism using a combination of deep learning and computer vision. The new method enables ultra-precise predictions of possible user’s buying needs, leading to product recommendations up to 41% more efficient than previously.
- Company News
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RTB House Extends Reach to India
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations.
- Company News
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The Best Weekdays for Purchasing
Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.
- Company News
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RTB House announces new APAC markets: Australia and New Zealand
RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, is unveiling new market presence in the Asia-Pacific (APAC) region as it enters Australia and New Zealand. This market sector will be led by Steve McMahon, joining RTB House as Country Director.
- Company News
Blog about Digital Advertising & Marketing Technology
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Are you prepared for these 10 retail holidays of 2026?
The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?
One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.
